ST. PETERSBURG, Fla. – The Beef 'O' Brady's Bowl St. Petersburg and ESPN Regional Television introduced a bright new logo today, incorporating a recently updated Beef 'O' Brady's logo in the bowl game's new look. Beef 'O' Brady's was named the St. Peterburg Bowl presenting sponsor in December 2009, and the Tampa-based restaurant chain assumes the title sponsorship in 2010. "Our partnership with Beef 'O' Brady's has been a thrill from Day 1," said Brett Dulaney, executive director of the St. Petersburg Bowl. "This bold new logo adds to the excitement surrounding our bowl game. With Beef 'O' Brady's on our team, the best days are still ahead of us." "For the past 25 years, Beef 'O' Brady's has been a favorite community spot to watch sporting events," said Nick Vojnovic, President of Beef 'O' Brady's. "Becoming the title sponsor of the St. Petersburg Bowl solidifies our commitment to both community and sports. We are confident that this national partnership will impact our locations throughout the country by giving prominence to the brand." The new logo was designed by Michele Blanco at OAI Corp, the premier large format printer in Tampa. The Beef 'O' Brady's Bowl St. Petersburg is played at Tropicana Field and matches a team from the BIG EAST Conference against a team from Conference USA.