November 16, 2011, St. Petersburg, FL --The second annual Beef ‘O’ Brady’s Bowl 2011 Talent Tryouts, created to discover the on-camera sports personality of the Bowl, has determined a winner from the top seven finalists of the promotion. Kevin Keane, a recent UCF graduate and resident of Odessa (FL), was selected from seven finalists as the winner for 2011. Keane will star in the official 2011 Bowl Week videos and cover a multitude of events with his own video crew; including the annual events such as Beach Bash, Battle of the Bands, Bowl Block Partyand, of course, the Beef ‘O’ Brady’s Bowl on ESPNon Tuesday, Dec. 20, 2011at Tropicana Fieldin St. Petersburg. "Kevin has all the right elements we were looking for – personality, energy and a great knowledge of college football,’ said Beef ‘O’ Brady’s Bowl Executive Director Brett Dulaney. For complete details on the winner and all of this year's finalists, please visit  www.bowltalenttryouts.com. Tickets for the 2011 Beef ‘O’ Brady’s Bowl St. Petersburg are on sale now and start as low as just $35. Tickets are available through Ticketmaster at www.ticketmaster.com or by phone at 1-800-745-3000. The fourth edition of the ESPN Regional Television (ERT), a subsidiary of ESPN, owned bowl game features a BIG EAST Conference team against a representative from Conference USA at Tropicana Field in St. Petersburg, Fla. on Tuesday, Dec. 20, at 8 p.m. on ESPN. Fans can enjoy the pregame pageantry in the Beef ‘O’ Brady’s Bowl Bud Light Lounge, the only on-field hospitality village in all of professional or college football. Fans can sit right behind the team bench and hear all of the hard- hitting action. It will be the only Beef ‘O’ Brady’s location where you can literally be in the huddle and still enjoy all the food and beverage any fan would want. For tickets in the Bud Light Lounge, fans may contact Carlos Padilla at 727-290-9865 for more information. About Beef 'O' Brady's Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. Beef 'O' Brady's has more than 260 open restaurants throughout the Southeast and the Midwest. Visit www.beefobradys.com for more information. ESPN Regional Television/Event Ownership The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,200 sporting events. Content includes action from NCAA football, basketball and Olympic sports, NHRA and professional and amateur golf, accounting for more than 3,400 live and/or original hours of programming. ERT’s owned and operated events reach over a million fans a year and provides more than 200 additional hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU; syndication rights-holder and producer of national, regional and local shows for college conferences (SEC, BIG EAST, Big 12, Mid-American, WAC) and manages the Big 12 Corporate Partner Program. ESPN Regional Television markets and/or owns several sporting events: Collegiate Football Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Dallas-Fort Worth); BBVA Compass Bowl (Birmingham, Ala.); MAACO Bowl Las Vegas; Gildan New Mexico Bowl (Albuquerque); Sheraton Hawai’i Bowl (Honolulu); Meineke Car Care Bowl of Texas (Houston); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.) and The Home Depot ESPNU College Football Awards Collegiate Basketball 76 Classic (Anaheim, Calif.); State Farm Champions Classic (Madison Square Garden; debuts 2011); DIRECTV Charleston Classic presented by Foster Grant (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); All-College Basketball Classic(Oklahoma City) and BracketBusters Collegiate Lacrosse ESPNU Warrior Classic Additional Events Hawaiian Islands Invitational(Soccer) and ESPN National Golf Challenge For more information, visit ESPNPlus.com.

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Media Contacts: Jeffrey Kamis, Trifecta Team, [email protected] or 813-784-3642 Rachel Margolis, [email protected] or 860-766-2798