Sirata Beach Resort & Conference Center Chosen As New Bowl Media Headquarters

ST. PETERSBURG, Fla. (October 23, 2012) – The Beef ‘O’ Brady’s Bowl St. Petersburg is excited to announce that the Sirata Beach Resort & Conference Center on St. Pete Beach will serve as the media headquarters for this year’s game.  The Beef ‘O’ Brady’s Bowl St. Petersburg is an ESPN Regional Television (ERT) owned bowl game featuring teams from the BIG EAST and Conference USA. The game will be played Friday, Dec. 21, 2012 at Tropicana Field in St. Petersburg, Fla

“Following last year’s game we looked at various areas where we can upgrade our Bowl game experience and being able to host our media at a terrific beachfront resort was one of the goals we set out to do,” said Brett Dulaney, Executive Director of the Beef ‘O’ Brady’s Bowl St. Petersburg.   “We are very pleased that the Sirata Beach Resort & Conference Center leadership worked closely with us to create an ideal package that we feel the media will greatly appreciate.”

The popular beachfront resort on the Gulf of Mexico has 382 newly decorated rooms and suites, three pools, two whirlpools plus two beachfront bars, Harry’s Beach Bar and Rum Runners, providing great outdoor dining in a sunset rich venue.

“The Sirata Beach Resort is extremely excited to be identified as the host hotel for members of the media covering the Beef ‘O’ Brady Bowl St. Petersburg this coming December,” said Gregg Nicklaus, President of the Sirata Beach Resort & Conference Center.  “It is a great opportunity for us to showcase our beautiful resort and for them to enjoy some well-deserved relaxation on our 13-acre beachfront campus.”

About Beef ‘O’ Brady’s

Beef ‘O’ Brady’s is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef ‘O’ Brady’s neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef ‘O’ Brady’s is actually best known for its Buffalo-style chicken wings. Beef ‘O’ Brady’s has more than 260 open restaurants throughout the Southeast and the Midwest. for more information.

ESPN Regional Television/Event Ownership  The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,200 sporting events. Content includes action from NCAA football, basketball and Olympic sports, NHRA and professional and amateur golf, accounting for more than 3,400 live and/or original hours of programming. ERT’s owned and operated events reach over a million fans a year and provides more than 200 additional hours of programming.

In addition to event ownership, ERT is the production headquarters for ESPNU; syndication rights-holder and producer of national, regional and local shows for college conferences (SECBIG EASTBig 12Mid-AmericanWAC) and manages the Big 12 Corporate Partner Program.

ESPN Regional Television markets and/or owns several sporting events:

Collegiate Football

BBVA Compass Bowl (Birmingham, Ala.); Beef ‘O’ Brady’s Bowl St. PetersburgBell Helicopter Armed Forces Bowl (Dallas-Fort Worth); MAACO Bowl Las VegasGildan New Mexico Bowl (Albuquerque); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Meineke Car Care Bowl of Texas (Houston); Sheraton Hawai’i Bowl (Honolulu) and The Home Depot ESPNU College Football Awards

Collegiate Basketball

Armed Forces Classic (Ramstein Air Base, Germany), DIRECTV Classic (Anaheim, Calif.); Charleston Classic presented by Foster Grant (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu);  Jimmy V Classic presented by Corona Extra (Madison Square Garden); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); BracketBusters and State Farm Champions Classic (Georgia Dome, Atlanta)

Collegiate Lacrosse

ESPNU Warrior Classic

Additional Events

ESPN National Golf Challenge

For more information, visit



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